The Halo Group Wins Another Gold
NEW YORK, November 19, 2013 – The Halo Group is honored to be named a recipient of a 2013 Gold MarCom Award in the Communications/Public Relations category for developing the trade campaign, “Splurge Wisely,” for luxury home appliance client Liebherr Refrigeration.
This international awards competition recognizes outstanding creative achievement by marketing and communication professionals. There were over 6,500 entries from throughout the United States, Canada and several other countries in this year’s competition.
“We are flattered to be recognized by such a prestigious industry organization for our work with Liebherr Refrigeration,” said Lara Cohn, Senior Vice President Public Relations, The Halo Group. “This award is a reflection of Halo’s ongoing commitment to designing strategic campaigns that surpass the branding objectives of our clients.”
The Halo Group was tasked with showcasing Liebherr Refrigeration as the luxury choice refrigerator for homeowners looking to upgrade their kitchen without spending premium prices. Halo spearheaded Liebherr’s strategic partnership with interior designer and home makeover television personality, Libby Langdon as their brand ambassador.
The partnership with Langdon, a sought-after designer in the New York City area, was launched at the 2012 Architectural Digest Home Design Show in New York with “Splurge Wisely: Stylish Kitchen Design Ideas for Every Budget,” a design/media event at Liebherr’s exhibitor booth. Langdon was also the designer for Liebherr’s sponsored DIFFA’s DINING BY DESIGN tabletop installation, an annual fundraiser held during the Architectural Digest Show, which brings some of the most talented and celebrated individuals in the fashion and interior design industries.
Halo’s work with Liebherr is part of an integrated marketing campaign to build brand awareness amongst key trade and consumer audiences and in addition to public relations includes, print advertisements, digital displays, search engine optimization, website design and trade/event promotion and marketing.
“We are grateful to have an exceptional strategic communications partnership and appreciate the strong team at The Halo Group,” said Josef Steigmiller, Vice President, Liebherr Refrigeration, The Americas. “It’s wonderful for all involved to receive acknowledgment for the outstanding work we produce together as we establish Liebherr as a top-of-the-line refrigeration brand in the competitive North American marketplace.”
MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work severs as a benchmark for the industry. A complete list of winners can be found by visiting http://www.marcomawards.com.
