The Halo Group Expands Media Department
NEW YORK, June 5, 2013 – The Halo Group, a New York branding and marketing communications agency, announced today that John Lynch has joined the Halo media team as Search Engine Marketing and Optimization Strategist.
“With more internet consumers utilizing search as their first option for finding a purchase of choice, Search Engine Marketing and Search Optimization have become a fundamental and critical means of competitive communication. When properly managed, these contiguous, cost-effective 24:7 tactics can be a great equalizer for brands of any size,” said John Lynch.
To bolster the agency’s capabilities in this area, Lynch will be supporting Michael Pierre, Senior Vice President, Media Services, in the development, implementation and reporting of search marketing and optimization strategies.
Prior to joining Halo, Lynch implemented successful revenue-generating search programs and strategies for leading brands including Gannet, USA Today, Careerbuilder.com, Apartments.com, American Public University System and American Hospice. He is a graduate of New York University.
About The Halo Group
The Halo Group is a marketing communications and branding agency that brings experts in business, branding, advertising and public relations together to work as a single team. Halo helps companies with every experience that a customer has with their brand. The Halo team works alongside a select group of international, national and regional clients. Halo’s work has been honored with some of the industry’s top awards; Telly, Webby, and Internet Advertising Competition Awards but, more important, these campaigns are building relationships around the globe. Founded in 1994, The Halo Group is independently owned agency, headquartered in New York and is a member of AAAA, PRSA, NAWBO, and a recognized MWBE.
