Snapchat vs. Instagram
It’s a big month for Snapchat, whose parent company, Snap Inc. went public last week. On Wednesday, March 1st, Snap Inc. priced its first batch of shares at $17, and since then, they have gone up to $27, making it the biggest U.S. tech listing in more than two years.
Snapchat, an estimated $20+billion enterprise, is taking all the attention away from Instagram, who recently released “Instagram galleries,” a feature that lets users upload up to 10 images and videos in a single Instagram post.
Snapchat and Instagram are both giants in the photo and video space. So what sets them apart? And which is winning the social media game?
Let’s take a look at the difference between Snapchat and Instagram:
Overall, Snapchat is winning the social media game:
26.9% use Snapchat a little bit more than Instagram
26.5% use Snapchat a lot more than Instagram
51.7% say Snapchat is more popular than Instagram at their school
Nonetheless, both of these companies are in it for the long haul, and social media is a roller coaster full of many ups and downs; Instagram won’t go out without a fight and they have the backup of industry giant Facebook. Time will tell who will be the “winner”.