“As the world becomes more connected, brand strategy has become the connective tissue that binds all aspects of the agency’s work.”
As Halo’s lead marketing consultant and brand strategist, Mark oversees the development of all communications to ensure every experience is targeted and bears a single brand focus.
With more than 30 years of experience, Mark has seen the evolution in the field of strategy and the value that a multi-disciplined agency can have on client growth. He is a key contributor to the successful rebranding and financial growth of all Halo clients.
His vast experience also includes working with top-tier consumer and business-to-business brands including Mobil Gasoline, AXA, Clairol, Mrs. Paul’s Seafood, and the Colombian Coffee Federation.
Mark graduated from Stone Hill College where he received his BA in Marketing and Communications.