From co-founding the company in 1996 to his election as SEMPO.org’s Chairperson, the Search Engine Marketing Professional Organization, in 2005, Kevin Lee has shaped both Didit and the entire search engine marketing field.
As author of the seminal work on search strategy, Search Engine Secrets; a columnist who has written over 590 columns for ClickZ, Search Engine Watch and more recently Search Engine Land and Marketing Land. A frequent contributor to other publications, Kevin’s influential views on Search Engine Marketing and Digital Marketing have been read by thousands. He is regularly quoted by the Wall St. Journal, Business Week, The New York Times, CNET, USA Today, San Jose Mercury News, DMNews and Catalog Age, and lectures widely throughout the United States.Additionally, Kevin is the author of several books on Search Marketing, including Search Engine Advertising, (New Riders Press, 2009), The Truth About Pay-Per-Click Search Advertising, (FT Press, 2009), and The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy , (Easton Studio Press, 2007). In addition to 7-years of board service for SEMPO, Kevin has participated as a member of the Search Council for the Association for Interactive Marketing, the IAB Search Committee, and is an advisor to the eMarketing Association. He came to search marketing from a successful career in the traditional advertising world. After receiving his MBA from Yale School of Management, Kevin held positions at McCann-Erickson, and then at JWT, before co-founding Didit with CEO David Pasternack. He enjoys cycling and skiing on the weekends and lives with his family in Scarsdale.