Inside Halo-Interviews

Who are your dream clients or what brands would you like to work with?
“I like clients that understand the advertising process and want to have good work above all else. I want them to be willing to take risks and trust us.”
– Will Cauthen, Creative Director

“I want to work with people who are interesting and who are redefining what industries used to be: companies like Air B&B and Spotify. I think Spotify is a great example since they are changing the music industry.”
-Jeff Peters, Social Media Strategist

How do you communicate with other members of your team as a CMO?
“An agency thrives on its innovations so, in one sense, it’s probably easier to be a CMO in this industry. If a new idea is strategically sound, I rarely need to defend it. However, the pressure is on to keep close to our audiences and be sure our offering shifts with the many changes that are happening out there in the consumer world. Most of my conversations are accompanied by a spreadsheet or a Next Steps report. A CMO that’s not moving is a dead CMO.
– Tom Cunningham, Chief Marketing Officer, The Halo Group