Hess Express Selects The Halo Group
NEW YORK, March 6, 2014 – The Halo Group, a New York City based branding and marketing communications agency, is pleased to announce that they have been selected by Hess Express, the retail division of Hess Corporation (NYSE:HESS), as their creative agency. With 1,300 retail locations, Hess Express is the largest company operated convenience store chain in the East and the fifth largest in the United States.
“Our agency needs to understand how to drive traffic, conversion and engage our busy guests at the retail level,” said Justin Mayer, Director Brand Marketing & Innovation at Hess Express. “That’s why we chose Halo – a nimble, creative, integrated agency that’s very proactive.”
“With so much happening in the quick serve and convenience store segments, Hess is perfectly poised to take advantage of rising guest expectations and to meet the demands of a more fresh-minded culture,” said the CEO, of The Halo Group.
“For Halo, this retail services win tops off an amazing new business run. It embraces the emerging trend of other best-of-class marketers to employ a mid-sized agency. Halo is helping to redefine the expectations of the modern mid-sized agency,” said Passante.
Halo will provide strategic marketing guidance, creative services, media planning and buying as well as public relations and event support for all the Hess Express stores.
About The Halo Group
The Halo Group is a marketing communications and branding agency that brings experts in business, branding, advertising and public relations together to work as a single team. Halo helps companies with every experience that a customer has with their brand. Halo’s work has been honored with some of the industry’s top awards; Telly, Webby, and Internet Advertising Competition Awards but, more important, these campaigns are building relationships around the globe. Founded in 1994, The Halo Group is an independently owned agency, headquartered in New York and is a member of AAAA, PRSA, NAWBO, and a recognized MWBE.
About Hess
Hess Corporation is a leading global independent energy company engaged in the exploration and production of crude oil and natural gas. More information on Hess Corporation is available at www.hess.com.
