Ever wonder what the heck an EPK is? How about an IMT? And, what the heck is B-roll, anyhoo? Ever wish a mid-sized agency would curate a handy dandy collection of marketing terms, so you could toss them around at your next big meeting, instantly reducing the room to marketing term nubes? Well, better clear some time this weekend. Tell the kids to hitchhike to Pee-Wee football, because it’s finally here: The Halossary.
That’s right, we just made up another word.