Halo’s Father’s Day Program to Raise Awareness of Premium Whiskey Speyburn

We have been selected by International Beverage USA, one of the industry’s most dynamic global drinks businesses, to elevate the profile of their single malt scotch whisky brand with a rich Scottish heritage, Speyburn.  Our first campaign launching at Father’s Day will target sons/daughters and position Speyburn as the go-to gift for dad.

“For the brand to grow its consumer base beyond a largely older male audience, the program must strategically target younger men and women. That’s why we believe the Father’s Day promotion will resonate well with our key audience and increase consumer engagement with the brand.”  “Through this promotion, we believe we will be one step closer in establishing Speyburn’s vision to be the top of mind ‘everyday’ single malt whisky that consumers believe captures the spirit of Scotland’s landscapes and outdoor lifestyle.”

To read the full press release, visit http://www.prnewswire.com/news-releases/the-halo-group-wins-new-client-international-beverage-usa-253546621.html