The Agency Post Features Halo as an Independent Agency with a Unique Advantage

Our CEO, tells The Agency Post about how as an independent agency, Halo can quickly adapt to ever-changing market demands and client needs

As an independent agency, we can be nimble and adapt to evolving market demands and client needs at an accelerated pace. The Agency Post featured us in their July 1, 2014 article, “The Advantages of Being an Independent Ad Agency” among independent agencies with a unique advantage. Halo’s CEO, Linda Passante, described our collaborative, integrated model as one that fosters innovative and independent thinking.

“For 20 years, remaining an autonomous top-tier New York agency has allowed us to quickly adapt to ever-changing market demands and client needs. The Halo Group is a branding and marketing communications agency that’s led by an executive team of business, branding, public relations, social, digital, and traditional creative and media experts who work collaboratively as a single team.

This truly collaborative business model fosters an exponential number of ideas that can be generated from anywhere inside the agency or in partnership with our clients. Corporate, more hierarchical structures, are antithetical to the flat, carefully balanced environment needed to foster innovative and independent thinking. In many cases, corporate agendas drive decision-making, which may not result in the best end benefit for the client.

The benefits of Halo Group’s independent status is an ability to remain focused on client needs as well as new areas of profitability, and to make necessary internal changes at an accelerated pace. And, because the personality of The Halo Group is influenced by the independent entrepreneurial spirit of our founders, it attracts like-minded professionals who are bold, solutions oriented and want a direct line drawn from their efforts business to growth.” – The Halo Group in The Agency Post

Read the whole article here.